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Successful Ford Edge Launches Second Generation
Ford said its best-selling crossover Edge is realized over 400 000 copies since its release on the market in late 2006.
Possible after achieving record sales, the market will appear the second-generation Edge, having already dispatched cars to the Ford dealer network of factory Oakville Assembly Complex in Ontario, Canada.
When Edge was released in 2006, this segment of medium size crossover represents 4.3% of the U.S. market. Today, the segment has gained 9.5 percent from the market in America, ie has increased by 220% after the emergence of Edge.
According to preliminary estimates by the end of this year's expected growth of 20 percent more. "Edge is one of the most competitive segments of the market, but sales are growing at an impressive pace," says marketing manager for Ford's crossover group, Marentik Amy (Amy Marentic).
Another interesting fact is connected with the fact that 80% of Ford's sales in the U.S. are at higher market segments, increasing the profits of the company.
Edge of new generation comes at a time when his predecessor said annual sales growth of 30%. New Edge is a more powerful engine (more powerful is 20 hp) while there is improved fuel economy. According to manufacturers, Ford Edge has a consumption of 12.1 liters per 100 km in urban conditions and 8.5 liters per 100 km in rural conditions.
In the second-generation Edge makes the prime minister and the second generation of "Sync infotainment system" (fun information system) called MyFord Touch. This is a combination of touch-screen, voice commands and custom LCD screen.
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