Yes, in the VW Group and Audi, the com is not really their thing, far from it even especially when it comes to music and movies! As a reminder, they'll forget Shakira, Scorpio, Justin Timberlake and now the band Tokio Hotel, which may well scare the client rather than bring him especially when we want to start a car called "premium" ...
What about kids with no motor skills without music interesting, with less groupies screaming and stamping must vary in age between 12 and 16!
What will your customers think of hip, trendy, bcbg, chic and high-end "who loves the light wood, marble, aluminum, costumes and music BOSS RFM that bloom in Audi dealerships and not brawlers. It is not seduced by these older alcoholic, drug addicts, detox, androgynous, and whose music is as bad plagiarism that was the Cold Wave and New Wave in the 80s (this is not because one has hair like Robert Smith firecracker that has the talent!). And what about their "talent" tester ... better not say anything!
Anyway if you are fans of Tokio Hotel , The Audi A1 and com "special" Audi, this video is for you
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